Hi,
Hope you are doing well.
Please find the job description below and let me know your interest.
Position: Omnichannel/ Digital Operations Engagement Lead
Location: Hybrid(2 days onsite per week in Princeton, NJ)
Duration: 6+ months
Mode of Interview: Phone and Video
Experience
• Expertise in end-to-end management of complex email campaigns/journeys in coordination/direction of Marketing Brand groups (as different from NPP/Rep-generated emails)
• Document program requirements and manage the delivery of complex email marketing campaigns end-to-end
• Has strong experience writing/documenting requirements e.g. Business requirements Documents (BRD)
o write conditional (if/then) type of business rules
• Understand testing, tagging, and reporting
• Additional experience with SMS and websites is a plus
• Must have experience working in Pharma, especially with HCPs
• Is a strong communicator (verbal and written). Will participate heavily in status meetings, and in some cases lead them.
• Experience using a workflow tool e.g. Workfront and flowchart/diagramming tool e.g.Visio.
• Has some hands-on experience within a campaign management / marketing automation / customer data platform like Adobe Campaign, Salesforce Marketing Cloud, Adobe Experience Platform, etc.
o Purpose of this qualification is the ability to grasp concepts quickly and better write requirements and manage the delivery of campaigns by executional specialists/developers, which is a key part of the role.
• Ability to articulate in both written and verbal communication brand needs and objectives, as well as the ability to inform the brand teams of the capabilities and practicalities of the Omnichannel COE
• Act as a trusted advisor to the Brand teams, sufficiently so to be seen as a key participant in their planning
• Develop and implement Patient / Consumer/HCP/NPP initiatives to achieve key brand & company objectives
• Ensure initiatives are aligned with brand strategies by proactively communicating with Brand team prior to and post implementation
• Serve as the omnichannel strategist for the HCP segment
• Partner with Brand teams to identify key metrics and evaluates ROI/impact of programs
• Collaborates with brand teams in making course corrections if needed
• Assist in managing the MLR review process from inception to approval as necessary
• Serve as the leader and point person for HCP specialty tactical execution and drives the customization of brand materials leveraging Non-Personal Promotion (NPP) / Omnichannel / Digital best practice
• Prior hands-on experience with operational programs, working with brands, sales teams, sales & marketing operations, patient support and other key internal and external stakeholders
• Experience operationalizing digital marketing and non-personal promotion programs, such as email marketing, direct mail, data entry, telemarketing (inbound and outbound)
• Thorough understanding of project management fundamentals
• Strong ability to manage multiple priorities and influence cross-functional stakeholders in a fast-paced environment
• Ability to influence and manage internal and external stakeholders
Requirements
• Bachelors Degree
• Minimum 5 years experience in a similar role in Marketing/Digital/Omnichannel Operations
• Pharmaceutical experience, particularly with HCPs
Competencies
• Be independent yet highly collaborative, a go-getter, self-motivated, curious, and a driver that finishes what is started
• Demonstrates high emotional intelligence, be positive and have high energy with the ability to understand diverse perspectives and continually motivate
• Ability to ensure client is happy with services provided
• Ability to establish, nurture and manage key client relationships
• Ability to “speak both languages” – technical and business speak
• Ability to liaise with client vendor partners and agencies to understand impact of their initiatives and identify new opportunities for partnership and improving results
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Thanks & Regards
Mohit Kumar
mk@kpgtech.com
Contact: 6096638133
KPG99,INC
3240 E STATE ST EXT
Hamilton, NJ 08619
Minority Certified
www.kpg99.com
